Comments on: Bad Logo – Get With the Times SW! http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/ The Innkeeping Industry Blog of the Professional Association of Innkeepers (PAII) Sun, 25 Jul 2010 17:29:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jay http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-3/#comment-158 Jay Thu, 04 Jun 2009 01:03:54 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-158 Marcy - that blog post was from over a year ago, and there really is no crusade going on. Just observations at the moment about an anachronistic logo and hoping innkeepers just simply take a moment to look at their own logos, imagery, etc...and see what it might be portraying to the concious and subconscious. Hope all is well in Tennessee! Marcy – that blog post was from over a year ago, and there really is no crusade going on. Just observations at the moment about an anachronistic logo and hoping innkeepers just simply take a moment to look at their own logos, imagery, etc…and see what it might be portraying to the concious and subconscious. Hope all is well in Tennessee!

]]> By: hawleyhouse http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-3/#comment-157 hawleyhouse Wed, 03 Jun 2009 23:53:04 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-157 It takes every bit of energy I can muster up to keep my Bed & breakfast "brand" in front of the public (19 years). I wish Sherwin-Williams the best. It's just a logo....you know the magic word in any business is "Branding". Where are you finding the time to devote to this crusade? Marcy It takes every bit of energy I can muster up to keep my Bed & breakfast “brand” in front of the public (19 years). I wish Sherwin-Williams the best. It’s just a logo….you know the magic word in any business is “Branding”. Where are you finding the time to devote to this crusade?

Marcy

]]> By: Pat http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-3/#comment-135 Pat Thu, 07 May 2009 22:50:59 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-135 Hi Jay: While I do agree with you Jay about the logo I think the issue here is the brand, there is a difference between a brand and logo. Does this old logo reflect the brand image they are trying to portray? The brand reflects the companies quality, personality and your mental picture of that company. However, their logo is the icon of their brand and it is old fashion–1940ish, the colors seem faded and bleached out especially on a monitor and not vibrant and alive which would make them more modern and make me believe their paint will be more durable and last. Coke and Pepsi, probably two of the most well known brands in the world update their look somewhat regularly ...they keep their branded colors and typestyle but their branded images have been tweeked throughout the years to keep them relevant. Oh, by the way, my grandfather worked for SW in the 40's so I have some of their old branded material, if anyone is interested....second thought, maybe I will take it to Antique Roadshow. Hi Jay:

While I do agree with you Jay about the logo I think the issue here is the brand, there is a difference between a brand and logo.

Does this old logo reflect the brand image they are trying to portray? The brand reflects the companies quality, personality and your mental picture of that company. However, their logo is the icon of their brand and it is old fashion–1940ish, the colors seem faded and bleached out especially on a monitor and not vibrant and alive which would make them more modern and make me believe their paint will be more durable and last.

Coke and Pepsi, probably two of the most well known brands in the world update their look somewhat regularly …they keep their branded colors and typestyle but their branded images have been tweeked throughout the years to keep them relevant.

Oh, by the way, my grandfather worked for SW in the 40’s so I have some of their old branded material, if anyone is interested….second thought, maybe I will take it to Antique Roadshow.

]]> By: Anonymous http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-2/#comment-42 Anonymous Tue, 29 Apr 2008 16:36:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-42 what other companies have advertising logos that you have misinterpreted & blown out of proportion? what other companies have advertising logos that you have misinterpreted & blown out of proportion?

]]> By: Anonymous http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-2/#comment-41 Anonymous Tue, 29 Apr 2008 16:34:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-41 uh, i think it's pretty much just you that akins the SW symbol to contaminating our Earth. Take it at face value & don't read so much into it. i think you are overreacting a little. i'm sure there are others that interpret it the same as you, however it has been the SW logo for years & years & you are the first person i have EVER run into that has made that intrepretation. let it go! uh, i think it’s pretty much just you that akins the SW symbol to contaminating our Earth. Take it at face value & don’t read so much into it. i think you are overreacting a little. i’m sure there are others that interpret it the same as you, however it has been the SW logo for years & years & you are the first person i have EVER run into that has made that intrepretation. let it go!

]]> By: Emily Dickinson http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-2/#comment-40 Emily Dickinson Fri, 21 Mar 2008 14:49:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-40 That Sherwin-Williams logo is actually a really, really classic logo. SW makes Krylon, and for years graffitti artists have sought any promo items with that logo on it. It would be a marketing disaster for them to change it, akin to changing Milton Glaser's 'I Love NY' or BMWs button. In truth, many brands don't have the history invested in their logos that SW have, and would do anything to get that. Logos from a bygone era where marketing actually had an affect on people, as opposed to know, where brand building is dicey and semi succesful at best.<br/><br/>I take your point that innkeepers shouldn't have 'offensive' logos, but paint the world doesn't fall in that catergory. I see it as a plea to make the world beautiful, change your surroundings, and do something positive for the planet. I'm not certain too many people associate the logo with dumping paint on the ground. That Sherwin-Williams logo is actually a really, really classic logo. SW makes Krylon, and for years graffitti artists have sought any promo items with that logo on it. It would be a marketing disaster for them to change it, akin to changing Milton Glaser’s ‘I Love NY’ or BMWs button. In truth, many brands don’t have the history invested in their logos that SW have, and would do anything to get that. Logos from a bygone era where marketing actually had an affect on people, as opposed to know, where brand building is dicey and semi succesful at best.

I take your point that innkeepers shouldn’t have ‘offensive’ logos, but paint the world doesn’t fall in that catergory. I see it as a plea to make the world beautiful, change your surroundings, and do something positive for the planet. I’m not certain too many people associate the logo with dumping paint on the ground.

]]> By: Anonymous http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-2/#comment-39 Anonymous Wed, 19 Mar 2008 19:16:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-39 Wow, if their logo/PR reflected the total US nature of their business, as you say here, I bet that would sure sell paint, to left and right wingers alike!<br/><br/>I think that might be the point of the post. Logos should be with the times and clearly illustrate something about the company that would resonate with the current times.<br/><br/>Joyce Schulte<br/>Chambered Nautilus Bed and Breakfast Inn Wow, if their logo/PR reflected the total US nature of their business, as you say here, I bet that would sure sell paint, to left and right wingers alike!

I think that might be the point of the post. Logos should be with the times and clearly illustrate something about the company that would resonate with the current times.

Joyce Schulte
Chambered Nautilus Bed and Breakfast Inn

]]> By: Jay Karen http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-2/#comment-38 Jay Karen Wed, 19 Mar 2008 17:08:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-38 Hi Hilary. I still can't figure out how to edit previous comments for bad hyperlinks or even misspellings, but I will keep digging. <a HREF="http://www.inrich.com/cva/ric/news.apx.-content-articles-RTD-2007-11-25-0226.html" REL="nofollow">Here's the link</a> you requested:<br/><br/>http://www.inrich.com/cva/ric/news.apx.-content-articles-RTD-2007-11-25-0226.html<br/><br/>Jay Hi Hilary. I still can’t figure out how to edit previous comments for bad hyperlinks or even misspellings, but I will keep digging. Here’s the link you requested:

http://www.inrich.com/cva/ric/news.apx.-content-articles-RTD-2007-11-25-0226.html

Jay

]]> By: Hilary http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-1/#comment-37 Hilary Wed, 19 Mar 2008 16:55:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-37 Hi Jay,<br/><br/>In your comment to Anonymous above, the link to the example you want to show us kind of got mangled. Could you post it again please?<br/><br/>Hilary Hi Jay,

In your comment to Anonymous above, the link to the example you want to show us kind of got mangled. Could you post it again please?

Hilary

]]> By: Jay Karen http://www.innkeepingblog.com/2008/03/bad-logo-get-with-the-times-sw/comment-page-1/#comment-36 Jay Karen Wed, 19 Mar 2008 14:07:00 +0000 http://innkeepingblog.wordpress.com/2008/03/14/bad-logo-get-with-the-times-sw/#comment-36 Thanks for pointing out the typo, "anonymous"! I will be more careful with spelling next time! Thanks for pointing out the typo, “anonymous”! I will be more careful with spelling next time!

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