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	<title>Comments on: Is It Valentine&#8217;s Day Already?</title>
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		<title>By: Peter Scherman</title>
		<link>http://www.innkeepingblog.com/2010/02/is-it-valentines-day-already/comment-page-1/#comment-253</link>
		<dc:creator>Peter Scherman</dc:creator>
		<pubDate>Thu, 11 Feb 2010 21:40:35 +0000</pubDate>
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		<description>Jay, as always, you&#039;re right on the mark. The Innkeeping Show should be a must for every innkeeper. Those who regularly attend know the value, and it&#039;s why they are usually the best, most successful innkeepers in their markets. How much does it cost? How do you measure it? Like most investments (not expenses) think of the return on your investment of attending The Innkeeping Show in room nights. How many room night do I have to increase my business by to pay for the trip and the show? Don&#039;t know the answer? Come to the show, get a great idea or two (from the Great Idea Fair and the educational sessions or your peers) and implement them. You&#039;ll be back again and again!</description>
		<content:encoded><![CDATA[<p>Jay, as always, you&#8217;re right on the mark. The Innkeeping Show should be a must for every innkeeper. Those who regularly attend know the value, and it&#8217;s why they are usually the best, most successful innkeepers in their markets. How much does it cost? How do you measure it? Like most investments (not expenses) think of the return on your investment of attending The Innkeeping Show in room nights. How many room night do I have to increase my business by to pay for the trip and the show? Don&#8217;t know the answer? Come to the show, get a great idea or two (from the Great Idea Fair and the educational sessions or your peers) and implement them. You&#8217;ll be back again and again!</p>
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