Getting Uncomfortable
Mar31

Getting Uncomfortable

The time has come – we’re stepping out on the limb and going public with Better Way to Stay with our “B&Bs Kick Gas” promotion.  While this is not the point of my column, I will now insert my short pitch to participate…come up with your most creative promotion/special/package that plays off the rising gas price phenomenon, and upload it at www.betterwaytostay.com.  The campaign team will subsequently...

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In the shadows for too long
Aug26

In the shadows for too long

Have you ever tried to get someone to try something you just knew they would like, but found it hard to convince them?  That’s what I feel our industry has been up against for decades – trying to get travelers to try B&Bs.  There is no question with the sharp growth of the industry in the 80s and 90s and the marketing power of the internet since the mid-90s, millions of travelers have experienced our great product.  We have loyal...

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