The Innkeeping Blog

Photo of White Doe Inn courtesy of Jumping Rocks Photography

Have you ever tried to get someone to try something you just knew they would like, but found it hard to convince them?  That’s what I feel our industry has been up against for decades – trying to get travelers to try B&Bs.  There is no question with the sharp growth of the industry in the 80s and 90s and the marketing power of the internet since the mid-90s, millions of travelers have experienced our great product.  We have loyal customers who understand the value of a fantastic B&B stay.  But there are many more travelers out there who have never stayed at a B&B – either because of one of the many “myths” or negative perceptions they might already have, or (according to our own research) staying at a B&B doesn’t even cross their minds as an option when booking travel.  Whatever the reason, we all know in our industry what a fantastic product we have.  With the rise of alternative lodging options and the sincere efforts of hotels to deliver an experience more like ours, we need to press forward and start getting more people to book stays at B&Bs.  Our industry has to start doing something different and fresh to enter the consciousness of the traveler.  We want people spreading the word about B&Bs in ways now possible that were impossible before.  Enter – Better Way to Stay.

PAII wants to get more people talking, Tweeting, Re-Tweeting, status updating, sharing, linking, forwarding and emailing about B&Bs.  We don’t want to build another directory.  We want to get more travelers checking out what the industry already has – some great assets that have been around for years.  I’m talking about the B&B directories, travel sites, state and local association web sites, your web sites, and ultimately clicking the “Book Now” button more and more.  As your industry’s trade association, it’s part of our DNA to want to do this.  We want to create buzz and attention for the great businesses in our marketplace.

For years innkeepers have wanted PAII to build an effective directory of our members.  They figured it would be the silver bullet for membership growth and ultimate stability and success for PAII.   The fact is that the horse is out of the barn on that one – several directories have been around since the mid-90s and are leagues ahead of what we could do from a search engine optimization standpoint.  We don’t want to compete with them – or you, the innkeeper!  Building our own directory – if we were to be effective in the search engines – would mean having us compete with you for premium placement on search result pages.  There are some great B&B directories and association web sites that have been delivering value for years to innkeepers.  We don’t want to compete with them – we want to bring more traffic to them!

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You may recall, I spent some time in Washington DC a few months back, lobbying for the passage of the Travel Promotion Act.

The one-line summary of the bill (on the US Senate web site) is: "A bill to establish a non-profit corporation to communicate United States entry policies and otherwise promote leisure, business, and scholarly travel to the United States."

The international visitor is an important customer in our industry. Most innkeepers I encounter say they welcome many international visitors. Visits to the US are below what we saw in 2000, and this has a great impact on our economy – especially the micro-economy of the travel industry.

Click here for a very compelling list of reasons why this bill is a good thing. Best estimates reveal that this legislation will help reduce the deficit, which is likely why it received such strong bipartisan support. Here is a list of the 79 Senators who voted in favor, the 19 who voted against, and the one who didn't vote.

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With Roger Dow, CEO of the US Travel Association

I’m wrapping up my day here in the nation’s capital, after having joined my colleagues from the travel industry in visiting several members of Congress and their staff.  Our primary purpose in being in DC is to urge the passage of House Resolution 2935, also known as the Travel Promotion Act.  If passed, the TPA would essentially create America’s first “destination marketing organization” that would exclusively work to bring more international travelers to the United States.

A new, stand-alone non-profit organization, called the Corporation for Travel Promotion, would be created and would manage the activities of tourism promotion.  The board would be made up of representatives from various sectors of the travel industry.  The Senate version of the bill passed last week with a vote of 79-19, demonstrating unusually high bi-partisan support.  The lead sponsors in the House are Delahunt (D) from MA, and Blunt (R) from MO.  There are currently 82 co-sponsors from both sides of the isle.

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