The Innkeeping Blog

Rick Wolf of The B&B Team shared with me a recent NY Times article about the online review site, Yelp. Some innkeepers are beginning to see reviews of their properties on this site. From what I can tell, and what this article explains in more details, is that Yelp gives business owners little or no opportunities to defend themsevles against any reviews. They don’t even offer an opportunity for management responses! Read the article here.

The CEO of Yelp, Jeremy Stoppelman, says his top priority is “to make sure the community (of reviewers) is protected and can share without fear of being publicly spat on.” Here is where Mr. Stoppelman is off-base. Since reviewers are anonymous, there is no risk of being publicly spat on, because no one knows who the reviewers are. The business owners are the ones who bear 100% of the chance of being publicly spat on. This imbalance is a major, unfortunate flaw in such review sites.

Stoppleman even says, “Business owners want to control their reputation, and we’re just not going to let that happen.” All I can say in response is a dumbfounded, “wow.”

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Today I interviewed Mr. Charlie Kennedy, an attorney well-versed in the issues of cyberlaw and customer content on web sites, as part of our new series of Innkeeping Industry Interviews. Charlie will be speaking at the upcoming Innkeeping Show as part of our general session on “Mastering Online Reviews and Reputation Management.”

I asked Charlie to speak with me, and to speak at the conference, because innkeepers often ask me good questions about the ability for anonymous people to possibly (and actually) leave defaming remarks on web sites about their inns.

What protects review sites like TripAdvisor, Yelp!, Amazon, etc. from libel suits, when defaming reviews appear on their sites?

What recourse does an innkeeper have with regard to seeking a judgment against someone who is making false allegations about their property on a review site?

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Nearly 300 innkeepers submitted their stories of hardship, grievance and praise for TripAdvisor when I asked the industry to share thoughts and opinions of how this site impacts the businesses and lives of innkeepers. Innkeepers spoke up and continue to send me emails almost daily on the subject. There is no doubt of the need for PAII to facilitate a conversation between our industry and TripAdvisor. The conversation began just a couple of weeks ago, when I visited with TripAdvisor CEO, Stephen Kaufer, and some of his top staff.

Distilling 300 different stories and perspectives into a succinct message was a difficult task (and I read every single one of them), yet some patterns emerged. With only an afternoon with TripAdvisor, I had to pick some of the most pressing matters to bring to the table.

My meeting with Kaufer and others (Brian Payea, Director of Trade Relations, and Tricia Oliveira, Manager of Hotel Relations and Fraud) was 3 hours of rapid-fire questioning. It must have felt like a deposition to them. I found their team to be very reasonable and willing to listen and respond to the issues we are bringing to the table. I was pleased to leave the meeting with what seemed to be some agreement for certain changes and a commitment to keep discussing other matters that couldn’t be solved in one afternoon. As expected, there were some requests and ideas I brought to the table on behalf of innkeepers, which were not met with agreement.

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