Posts Tagged ‘RezOvation’
The Sale of Webervations
Written by Jay Karen on November 7, 2008 – 4:00 pmHot off the press – or more accurately, just in my email in-box – is the announcement that Webervations has been purchased by ELG Hospitality, which also owns BedandBreakfast.com and RezOvation. Despite lengthy messages on the PAII Forum from the buyer, Eric Goldreyer, and the seller, David Swain, innkeepers’ concerns and doubts are plenty. Many innkeepers are asking what I think about the recent announcement.
I’m a relatively fresh face to the innkeeping industry, having been on the job at PAII for a mere 17 months. My perspective is one that is pretty unbiased, since I use neither RezOvation nor Webervations. What I see are two companies that have been major players in this industry for a while, so obviously they are good, reliable products. Webervations seems to be a system that has met the basic needs of innkeepers at a very low cost (Swain admits he might have spoiled his customers with such a low price over the years). Evidence of its incredible value has been the thousands of innkeepers who have used the product for years, and the many who are now concerned about the future of the product. RezOvation is a leading full-feature reservation system, which provides a track to the Global Distribution System and is also tied at the hip to the largest online B&B directory, BedandBreakfast.com. Innkeepers are worried about their $80 per year Webervations accounts. They get a lot of functionality for $6.67 per month.
My advice to the Webervations customers? Like with any business decisions you make, you should evaluate as you go. Goldreyer is promising to make no fundamental changes to the Webervations system, recognizing there’s good reason so many innkeepers like it just the way it is. Goldreyer and his staff have a history of being risk takers and progressive business people, so some changes must be in store. Innkeepers appreciate Webervations because it is straightforward and simple. To me, this is a little like Outback Steakhouse buying McDonald’s, and people fearing hamburgers will now be $2.79 instead of $.79, or that the McDonald’s menu will change drastically. McDonald’s has great value and reaches millions of customers every day because people know exactly what they’re going to get (minimalist food that hits the spot), and they get it cheap. Webervations “hits the spot” for many innkeepers, and it’s been cheap.
Tags: Reservations, RezOvation, Webervations
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Jay Karen, President & CEO of the